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Company Christmas Cards – To Send or Not To Send?
In the clutter of the regular daily mail, December is a month where we’re inundated with Christmas cards. We promise we’re not bah-humbugging the season (we want to be on Santa’s nice list!), we’re...
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PROactive or REactive?
How does your company plan? What do you want your future to look like? What will it take to get there? Tools are the answer. While we all are enjoying some time off during the holiday season, take...
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SANTA. BRANDING EXTRAORDINAIRE.
Red coat…check! Black boots…check! Big belt…check! Red hat…check! White beard…CHECK! What would happen if Santa shaved his beard? Santa’s beard is very important. It’s probably THE most important...
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Do You Hear What I Hear?
Is that song stuck in your head now? Sorry about that. But when you think of your business and the messages you are sending, through email, advertising, social media, and even imagery, is your point...
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NOTES FROM THE TOOTH FAIRY AND SANTA CLAUSE
Reflecting back on the time when I penned my first note from the Tooth Fairy to the very excited 6 year old in our house, to the time when I penned my first note from Santa Clause thanking a tiny...
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NEW YEAR. NEW PLAN.
It’s the time of year where we reflect on the past year and look forward with excitement to what 2014 holds for us. This is always the time of year where I reorganize my office and prepare for a fresh...
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Social Media Trends For 2014
How are you using Social Media to connect with your audience and build your brand? id8 specializes in helping companies brand themselves with a consistent voice. Your appearance on any medium...
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Do You Have a Responsive Website?
How often do you check out websites on your smart phone? If you’re on the go, your phone is what you reach for when you need a phone number, address, or to look up a review on a company, product,...
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Authentic Creativity Brings a POW Story to Life
Saturday, March 8th, will be a big day for the Andersonville National Historic Site in Andersonville, Georgia. A memorial to all American prisoners of war throughout U.S. history, Andersonville is...
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Branding
Your brand is more than just a logo. It is a representation of who you are, what you do, how you do it, and even your company’s culture. In one stroke, it defines your company. A well crafted brand is...
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People are overwhelmed with messages from someone trying to sell them something. Share of mind is not an easy thing to get, and you might only have one chance to do it. Your company’s positioning...
View ArticleBrand Naming
Do you have a new company or product? Are you looking to refresh your brand with a new name? We can help you choose one that will capture your brand positioning. Your name means everything; it is the...
View ArticleBrand Identity
Although words are important, it’s a fact that human beings are much more attuned to visual communication. That’s why your brand identity—or logo—is so critical. A well-crafted logo can transcend...
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Jeremiah Consulting Branding & Website
Jeremiah Consulting approached id8 to develop a brand identity, website and marketing materials. Jeremiah Consulting works with businesses, community leaders, and organizations in the Kennesaw area to...
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The importance of questions: developing brand identity
Before you can sell your brand, you need to truly know your brand identity. To know your brand identity, you need to question your brand. Questions are an essential component to developing brand...
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College Football Branding: Strength and Tradition
There is a buzz around the country as young students board the school bus and parents empty their nests. College students are packing their belongings into every spare crevice of their vehicles and...
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‘Tis the season… to budget for corporate branding
Many Marketing Directors and CMOs are barreling through a busy time of year: planning season. The end of a calendar year often means the close of a fiscal year, which means marketers are budgeting and...
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Packaging design that boosts the brand
Why is packaging design so important? Consider that more than half of all purchases are based on emotion – and consumers are attracted to products that look good. Visually appealing packaging design...
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Graphic design strategy: make business cards stand out
Is your company branding displayed effectively and consistently with strategic graphic design? A solid branding strategy will define the intended effect of a brand on potential and existing customers....
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Branding for nonprofit and community
Did you know that some of the world’s most recognizable brands are nonprofit organizations? Most everyone instantly connects the American Red Cross with the iconic cross logo and visualizes images of...
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